I recently came across this great post on Reddit which described “a camera lottery in Stockholm, Sweden. Drive at or under the speed limit and you'll be entered into a lottery where the prize fund comes from the fines that speeders pay.” The user writes that this has had a dramatic effect on reducing the speed that drivers go.
To me, it’s a perfect example of incentive-aligned systems thinking (where the incentive of winning money aka being “paid” to follow the law) produces positive behavior.
Create a business to create and implement this gamified law enforcement. It could even start by replicating this concept around the world.
Subscribe here to get access to the first 500 ideas from our blog. For just one coffee a month, you can have access to more than $500 billion dollars of ideas. What's not to love?
Contributed by: Michael Bervell (Billion Dollar Startup Ideas)